I am a Chinese-born, New York-based art director. With over ten years of working in the brands creative, my focus is mainly on the beauty and fashion industry.
I started my career in one of the iconic fashion agencies - Baron & Baron. Slowly I changed the direction to in-house brands, including Estée Lauder Companies and currently Victoria’s Secret. With both agency and in-house experience, I have worked with many successful campaigns for Victoria’s Secret, NARS, Dior, NYX Cosmetics, Tory Burch Perfumes, and many more.
My work starts from creative concept strategy to 360 campaigns, art direction, design, to the final execution of a project. I believe in creating honest and sensational work for a diverse audience.
︎JURY
Indigo Design Award
︎AWARDS
Indigo Design Award, Computer Animation Bronze winner 2020
A’Design Design Award Silver winner 2017
American Graphic Design Award winner 2017
︎EXHIBITIONS
A’Design Winners International Design Exhibition • December 2016 Zhuzhou China
Reverse Gallery: Shade of Heads • December 2015 Brooklyn New York
Pending Exhibition: Shade of Heads • December 2014 New York
︎EDUCATION
Pratt Institute, New York, USA Master Degree of Communication Design
Renmin University of China, Beijing, China Bachelor Degree of Graphic Design
︎CONTACT
E: flora.yfeng@gmail.com
T: 917-868-0619
Linkedin Instagram
I started my career in one of the iconic fashion agencies - Baron & Baron. Slowly I changed the direction to in-house brands, including Estée Lauder Companies and currently Victoria’s Secret. With both agency and in-house experience, I have worked with many successful campaigns for Victoria’s Secret, NARS, Dior, NYX Cosmetics, Tory Burch Perfumes, and many more.
My work starts from creative concept strategy to 360 campaigns, art direction, design, to the final execution of a project. I believe in creating honest and sensational work for a diverse audience.
︎JURY
Indigo Design Award
︎AWARDS
Indigo Design Award, Computer Animation Bronze winner 2020
A’Design Design Award Silver winner 2017
American Graphic Design Award winner 2017
︎EXHIBITIONS
A’Design Winners International Design Exhibition • December 2016 Zhuzhou China
Reverse Gallery: Shade of Heads • December 2015 Brooklyn New York
Pending Exhibition: Shade of Heads • December 2014 New York
︎EDUCATION
Pratt Institute, New York, USA Master Degree of Communication Design
Renmin University of China, Beijing, China Bachelor Degree of Graphic Design
︎CONTACT
E: flora.yfeng@gmail.com
T: 917-868-0619
Linkedin Instagram