I’m a Chinese-born, New York-based Creative Director with over a decade of experience shaping brand stories in the beauty and fashion industries.
I began my career at the iconic creative agency Baron & Baron, before transitioning to in-house creative teams at Aramis & Designer Fragrances (Estée Lauder Companies), Victoria’s Secret, and currently, Balmain Beauty. This blend of agency and in-house experience has allowed me to lead and contribute to impactful campaigns for brands such as Balmain Beauty, Victoria’s Secret, NARS, NYX Cosmetics, Tory Burch Fragrances, and more.
From creative concepting and 360° campaign development to art direction on set and final execution, I bring a thoughtful, collaborative approach to every project. I believe in the power of storytelling, the magic of creative partnership, and the art of crafting moments that leave a lasting impression.
︎JURY
Indigo Design Award
︎AWARDS
Indigo Design Award, Computer Animation Bronze winner 2020
A’Design Design Award Silver winner 2017
American Graphic Design Award winner 2017
︎EXHIBITIONS
A’Design Winners International Design Exhibition • December 2016 Zhuzhou China
Reverse Gallery: Shade of Heads • December 2015 Brooklyn New York
Pending Exhibition: Shade of Heads • December 2014 New York
︎EDUCATION
Pratt Institute, New York, USA
Communication Design, Master of Science Degre
Renmin University of China, Beijing, China
Graphic Design, Bachelor of Arts Degree
︎CONTACT
flora.yfeng@gmail.com
+1 917-868-0619
Linkedin Instagram
I began my career at the iconic creative agency Baron & Baron, before transitioning to in-house creative teams at Aramis & Designer Fragrances (Estée Lauder Companies), Victoria’s Secret, and currently, Balmain Beauty. This blend of agency and in-house experience has allowed me to lead and contribute to impactful campaigns for brands such as Balmain Beauty, Victoria’s Secret, NARS, NYX Cosmetics, Tory Burch Fragrances, and more.
From creative concepting and 360° campaign development to art direction on set and final execution, I bring a thoughtful, collaborative approach to every project. I believe in the power of storytelling, the magic of creative partnership, and the art of crafting moments that leave a lasting impression.
︎JURY
Indigo Design Award
︎AWARDS
Indigo Design Award, Computer Animation Bronze winner 2020
A’Design Design Award Silver winner 2017
American Graphic Design Award winner 2017
︎EXHIBITIONS
A’Design Winners International Design Exhibition • December 2016 Zhuzhou China
Reverse Gallery: Shade of Heads • December 2015 Brooklyn New York
Pending Exhibition: Shade of Heads • December 2014 New York
︎EDUCATION
Pratt Institute, New York, USA
Communication Design, Master of Science Degre
Renmin University of China, Beijing, China
Graphic Design, Bachelor of Arts Degree
︎CONTACT
flora.yfeng@gmail.com
+1 917-868-0619
Linkedin Instagram